Designed as a group project for the Re:Act 2025 campaign. We were tasked to ideate, direct and design a campaign for the road safety commission targeting young people aged 17-25 to wear their seatbelts. The campaign required us to only use positive messaging to encourage, rather than scare. This project was completed through university, alongside a number of other groups. At the end of the project, our campaign was chosen and used in real life.