Laura Cameron is a freelance photographer based in Sydney, AUS. Laura specalises in a range of photographic services from her most prominent work in headshot photography, events and one of a kind landscape photographic prints. When branding Laura’s business, it was integral to develop an identity that frames and provides voice to her photographic work through clean, contemporary visual style with a raw, unfiltered lens reflected in her work. This direction balanced with handwritten motifs reflects the earnest, professional and human identity behind Laura’s practice.