Laura Cameron is a freelance photographer based in Sydney, AUS. Laura specalises in a range of photographic services from her most prominent work in headshot photography, events and one of a kind landscape photographic prints. When branding Laura’s business, it was integral to develop an identity that frames and provides voice to her photographic work through clean, contemporary visual style with a raw, unfiltered lens reflected in her work. This direction balanced with handwritten motifs reflects the earnest, professional and human identity behind Laura’s practice.

The brand utilises a modern serif typeface reflecting the chic, contemporary style at the foundation of Laura's brand. This has been treated through organic textures and print processes playing with the idea of 'rawness' closely associated with Laura's photographic style.

The brand proposes to use two short logo styles. The first an abstract mark derived from the shape of the letter 'L', adapted in a manner to reflect both a photo frame as well as the visual symbol of a photographer using their hands to frame the shot they are about to take.